We now officially know what the “B” in IHOP’s new name means

Seriously? Trading “Pancakes” from your name, where you are the undisputed leader in the segment, for “Burgers”, where you are a minor also-ran or worse “they have burgers?”…what are you thinking? McDonalds is THE International House of Burgers. You’re behind them…and every other burger chain.
Your name used to mean something. Now it’s just wishful thinking of a few misguided IHOP executives (who need to be replaced).

The Article ‘We now officially know what the “B” in IHOP’s new name means’ originally appeared on https://droolindognews.blogspot.com/2018/06/we-now-officially-know-what-b-in-ihops.html
Jamie’s comments are his own.

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